altCreate Ltd (“altCreate”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and protect personal data when you:

• visit our website ( www.altcreate.co.uk );
• contact us, enquire about services, or become a client;
• sign up for updates/marketing (if applicable);
• interact with us on social media; or
• otherwise engage with our services.

This policy is intended to meet the transparency (“right to be informed”) requirements under UK data protection law.

1. Who we are

2. The personal data we collect

We may collect and process the following categories of personal data:

3. If you don’t provide personal data

When we request personal data (e.g., via a contact form), you have the option not to provide it. However, this may mean we cannot respond to your enquiry, provide a quote, or deliver services properly.

4. How we use your data

We use your personal data for the following purposes:

1. Respond to enquiries and communicate with you
   To reply to messages, answer questions, provide quotes, and keep in touch about your request.
2. Provide our services and manage client projects
   To onboard clients, deliver design/content/digital services, collaborate during projects, and share updates.
3. Business administration
   Record-keeping, invoicing, accounting, and handling any issues related to our services.
4. Website analytics and improvement
   To understand usage, improve performance and content, and maintain a secure website experience.
5. Marketing communications (if we send any)
   Only where you’ve asked to hear from us or where permitted. You can opt out at any time.

We do not use your personal data for automated decision-making or profiling that produces legal (or similarly significant) effects.

5. Cookies and analytics

Our website uses analytics tools (e.g., Google Analytics) to understand how visitors use the site. Under UK rules (PECR), non-essential cookies generally require user consent.

• We use a cookie banner/settings tool to collect and manage consent for non-essential cookies.
• You can change your cookie preferences at any time via our cookie settings.
• You can also control cookies via your browser settings (blocking may impact site functionality).

6. Forms (Website contact form + Google Forms)

When you fill out the contact form on our website, the information you submit is sent by email to us and a confirmation copy may also be sent to the email address you provided. We use this information to respond to your enquiry, provide quotes, and manage any next steps.

In some cases, after your initial enquiry, we may share a Google Form to collect additional details needed to deliver your project (for example, a more detailed brief, preferences, or project information). If you complete a Google Form, the information you submit will be used for the purpose it was requested (such as planning and delivering your service) and may be stored within Google’s systems as part of that form’s responses.

7. Payments

We do not take payments through the website. Client payments are handled offline via bank transfer. We may still keep standard business records (e.g., invoices) as required for accounting and tax purposes.

8. Who we share your personal data with

We may share personal data with trusted suppliers who help us run our website and business, including:

• Vercel (hosting and deployment)
• IONOS (domain/DNS services)
• Google (Google Analytics and Google Forms)

We only share what is necessary and expect suppliers to protect personal data and use it only for the services they provide.

9. International transfers

Some suppliers may process personal data outside the UK. Where personal data is transferred internationally, we will use appropriate safeguards required by UK data protection law.

10. How long we keep your data (Retention)

We keep personal data only for as long as necessary for the purposes we collected it for, including legal, accounting, or reporting requirements.

11. Security

We use appropriate technical and organisational measures to protect personal data (for example, access controls and secure tooling). No method of transmission or storage is fully secure, but we take reasonable steps to protect your information.

12. Your rights

You have rights under UK data protection law, including:

• the right to be informed
• access to your data
• rectification (correction)
• erasure (deletion) in certain cases
• restriction of processing in certain cases
• data portability in certain cases
• the right to object (including to some direct marketing)

13. Complaints

If you have concerns, please contact us first so we can try to resolve them. You also have the right to complain to the UK supervisory authority, the Information Commissioner’s Office (ICO).

14. Social media and third-party links

Our website may link to third-party sites (including social media). If you follow those links, the third party may collect data under their own privacy policies. We are not responsible for third-party privacy practices.

If you message or interact with us on social media, we will use the information you provide to respond and manage our relationship with you, in line with this policy.

15. Children’s privacy

Our website and services are not intended for children, and we do not knowingly collect personal data from children. If you believe a child has provided us with data, please contact us and we will take appropriate steps.

16. Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and update the “Last updated” date.